The key takeaway with item titles on Amazon is how they perform in Amazon search results. Customers look for a specific keyword when searching, so use the same keyword for a specific product collection on Amazon to improve user experience. Don’t forget to include the brand name or sub-brand along with a brief description of the type of product and its main benefit for shoppers. Make the title clear, concise and search engine optimized (SEO) friendly. Do NOT use all capital letters, but do capitalize the first letter of each word. Do not write a novel, stay within 200 characters max.